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CAREERS AT

PAID ADS ACADEMY

We’re the go-to advertising training company for entrepreneurs and their teams — and we’re growing fast.

With over a decade of experience in paid advertising and thousands of business owners served, we know what it takes to help people BECOME FINDABLE™ for what they do. Now, we’re looking for driven, thoughtful team members who want to do meaningful work and grow alongside us.

WHAT WE BELIEVE IN.

At Paid Ads Academy, our values guide how we work,

how we grow, and how we show up for one another. Our team

is built on core values that make it RAIN.

Raise the Standard

Excellence is the baseline. Good is a gap we close, not a place we rest. We hold ourselves to standards most people would call unreasonable — and we’re proud of that. If it’s not our best work, it doesn’t leave our hands.

Architect the Solution

You’re not here to do the job. You’re here to design the system that does it. We think in systems, automate relentlessly, and rebuild how we work every quarter. If the way you operate looks the same as it did 90 days ago, you’re falling behind.

Initiate Before It's Obvious

We don’t wait to be asked. We see around corners, anticipate what our clients and teammates need, and move before the gap becomes visible. Unreasonable hospitality isn’t a department — it’s how every single one of us operates.

No Excuses, No Explanations

We speak with precision. We deliver on deadlines, not discrepancies. When we fall short, we own it immediately, fix it fast, and raise our standard — we don’t narrate why it happened. Clarity over comfort, always.

OUR COMMITMENT.

We’re committed to building a diverse, inclusive, and accessible workplace where people feel supported and valued. We believe the best work happens when individuals can show up fully — with their skills, experiences, and perspectives.

Paid Ads Academy is an equal opportunity employer. We celebrate differences and are committed to creating an environment where everyone has the opportunity to succeed.

OPEN POSITIONS

CLIENT SUCCESS SPECIALIST (Full-Time, Remote)

CLIENT SUCCESS SPECIALIST

Location: Remote (USA) 📍
Employment Type: Full-Time
Reports To: Director of Client Success

About Paid Ads Academy

We are hiring a Client Success Specialist to support and execute the day-to-day operations of our Client Success department. This role is responsible for delivering a best-in-class client experience through timely communication, coaching call preparation, email marketing execution, and proactive engagement that keeps our clients supported, informed, and on track to hit their goals.

If you have 1–3 years of experience in client-facing roles, are detail-oriented, a strong communicator, proactive, and thrive in fast-paced environments, this is your opportunity to grow your career while helping entrepreneurs win with paid ads.

Role Overview

• Coaching Call Preparation: Prep coaches for weekly coaching calls, including gathering client updates, performance data, and key discussion points (15–20 hours/week).

• Client Communication: Respond to client emails and questions in a timely, thorough, and warm manner that reflects the Paid Ads Academy brand and drives positive client sentiment.

• Email Marketing Execution: Build, manage, and optimize email marketing automations and blasts in GoHighLevel that are sent to clients, including renewal sequences, announcements, and engagement campaigns.

• Client Engagement: Attend coaching calls to stay connected to the client experience, identify trends, and ideate ways to up-level client success touchpoints.

• Client Health Tracking: Maintain a simple green/yellow/red health score for clients based on activity, engagement, and results; surface red accounts weekly to the Director of CS.

• Onboarding Support: Assist with client onboarding tasks to ensure new clients are activated and set up for success within their first 30 days.

• Feedback & Insights: Collect and organize client feedback, flag at-risk clients, and surface insights to the Director of Client Success to inform department strategy.

• Process Improvement: Continuously look for ways to improve systems, templates, and workflows that enhance the client experience.

• Cross-Functional Support: Collaborate with coaching, brand, sales, and operations teams to ensure a seamless and aligned client journey.

Requirements

• 1–3 years of experience in a client success, client support, account management, or customer-facing role.

• Strong written communication skills with the ability to write clear, professional, and on-brand emails.

• Highly organized and detail-oriented with the ability to manage multiple priorities and deadlines.

• Experience with email marketing platforms and building email automations (GoHighLevel experience is a plus).

• Comfortable working in a fast-paced, startup environment where priorities can shift.

• A proactive, solutions-oriented mindset with a willingness to take ownership and follow through.

• Strong interpersonal skills and a genuine passion for helping clients succeed.

• Familiarity with tools like Slack, Google Workspace, Zoom, and project management platforms.

Highly Valuable

• Experience in high-ticket coaching, course-based, or service-based businesses.

• AI-first mindset and experience using AI tools like ChatGPT, Gemini, or Claude to streamline workflows.

• Experience with Kajabi, GoHighLevel, or similar client management and marketing platforms.

• Background in preparing call agendas, session briefs, or coaching materials.

Performance KPIs

• Email Response Time: 90% of client emails responded to within 24 business hours; 100% within 2 business days.

• Client Satisfaction (NPS Impact): Maintain a client satisfaction rating of 4.5+ stars on interactions tied to this role, contributing to a team NPS goal of 45+.

• Coaching Call Prep Completion: 100% of coaching calls prepped and materials delivered to coaches at least 12 hours in advance.

• Email Campaign Execution: All scheduled email campaigns and automations launched on time with zero errors in targeting or content.

• Client Communication Systems: Build and maintain client-facing emails and automations in GoHighLevel (renewals, announcements, events, and engagement campaigns) in partnership with Marketing, Sales, Events, and the Director of CS.

• Project Delivery: Complete assigned projects and improvement initiatives on time and to the standard set by the Director of Client Success.

• New Client Activation Rate: 75% of new clients complete defined activation milestones within the first 30 days.

Compensation & Benefits

• Base Salary: $50,000–$60,000 annually

• Unlimited PTO: Flexible time off after 6 months, plus company-wide holidays

• Retirement Plan: 401(k) with employer match after 6 months

• Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a 3-year vesting schedule

• Paid Parental Leave: 12 weeks fully paid to the primary provider and 4 weeks fully paid to the secondary provider

Wardrobe Stipend: $2,000 first-year bonus for business attire

• Home Office Stipend: To create a productive remote workspace

• Annual Incentive Trip: Fully-paid team trip to a bucket-list destination

• Private Wellness Center: Monthly access to gym, sauna, and cold plunge

(Georgia-based)

Location & Schedule

Remote position.

Standard hours: Monday–Friday, 9am–5pm EST, with flexibility as long as outcomes are delivered.

About Paid Ads Academy

At Paid Ads Academy, you'll join one of the fastest-growing woman-owned startups in advertising education, where alignment with our vision, mission, and values is non-negotiable.

Vision: To be the go-to advertising training partner for entrepreneurs and their teams.

Mission: Empower entrepreneurs and their teams to become findable™ for what they do by mastering paid ads in-house.

Our Values: RAIN

• R — Raise the Standard. Excellence is the baseline. If it's not your best work, it doesn't leave your hands.

• A — Architect the Solution. You're not here to do the job. You're here to design the system that does it. If how you operate looks the same as it did 90 days ago, you're falling behind.

• I — Initiate Before It's Obvious. We don't wait to be asked. See around corners. Move before the gap becomes visible.

• N — No Excuses, No Explanations. Deliver on deadlines. Own it when you fall short. Fix it fast. Clarity over comfort, always.

Paid Ads Academy is a fast-growing, woman-owned company and equal opportunity employer. We hire for excellence, character, and drive.

APPLY TODAY

SOCIAL MEDIA MANAGER (Full-Time, Remote, Based Within 1–2 Hours Of Atlanta, GA)

SOCIAL MEDIA MANAGER

Location: Remote (Atlanta-Based) 📍
Employment Type: Full-Time
Reports To: Director of Brand & Creative

About Paid Ads Academy

Paid Ads Academy is one of the fastest-growing paid advertising coaching companies in the country. We help business owners, entrepreneurs, and marketing teams master paid ads, empowering them to become findable™ for what they do, without outsourcing to an agency.

We're building a brand that matches the excellence of what we teach. That means content that moves people, a CEO presence that commands authority, and a social media strategy that doesn't just keep up.

We need the person who makes that real. Not someone who posts and schedules. Someone who thinks, builds systems, owns the brand, and operates two steps ahead of everyone else in the room.

Role Overview

This is not a "post and schedule" role. This is a high-ownership execution role for someone who can absorb Ashley's voice like a second language, build content systems that run with less friction, and protect the integrity of the Paid Ads Academy brand at every touchpoint.

You will own Paid Ads Academy's social media presence across every platform, executing brand-level content on Facebook and LinkedIn from the Paid Ads Academy POV, and producing personal brand content for Ashley across Instagram, TikTok, and YouTube. As the role evolves, there is opportunity to support Ashley's personal LinkedIn presence as well. You'll report directly to the Director of Brand & Creative and work in close collaboration with Ashley, thinking two steps ahead, protecting her time, and producing content that sounds unmistakably like her.

If you need to be told what to do next, this role isn't for you.

What You'll Own

• Social Media Strategy & Execution: Lead the full content strategy and execution across Instagram, Facebook, TikTok, YouTube, and LinkedIn. You'll manage two distinct content voices: Paid Ads Academy's brand voice on Facebook and LinkedIn, and Ashley's personal brand voice on Instagram, TikTok, and YouTube. You're not just filling a calendar — you're building a strategic system for each that grows the brand, drives awareness, and converts attention into clients.

• Ashley's Personal Brand & Voice: Write captions, scripts, and thought leadership content that sounds exactly like Ashley, not like a social media manager guessing. You will study her, learn her patterns, and produce content that she reads and says yes, that's me. This is a skill. If you haven't done it before, this isn't the right role.

• Short-Form Video Production & Editing: Clip, caption, and produce scroll-stopping short-form video for TikTok, Reels, and YouTube Shorts. Your editing standard is high-quality and on-brand.

• Email List Growth & Content: Own the social-to-email pipeline. You understand that social content is the top of the funnel, not the destination. You'll create and execute content strategies that actively drive email list growth, treat it as a core KPI, and report on it alongside engagement and reach metrics.

• Content at Scale with AI: You're already using AI to work smarter, not slower. You leverage AI tools to increase content volume without sacrificing quality — drafting, ideating, repurposing, and batching faster than someone who isn't. High output and high standards are not in conflict for you because you've built the systems to deliver both.

• Proactivity & Speed: You don't wait for the brief. You anticipate what's needed for the brand, for Ashley, for the calendar, and you move. When a trend breaks, you're already on it. When a campaign is coming, the content is already in motion. Speed is a skill you've developed, not a pressure you react to.

• Analytics & Performance Reporting: Pull the numbers, interpret them, draw conclusions, and apply them. Every month should be smarter than the last. You don't just report data — you use it to make decisions and improve results.

• Content Ideation & Trend-Spotting: You're already watching what's working before we ask. You bring ideas to the table proactively, spot emerging trends on each platform, and translate them into content that fits our brand, not just what's going viral.

• Quality Control & Proofing: Every piece of content — spelling, client names, dates, and messaging — is reviewed and accurate before it's submitted for approval. A final proofing pass is non-negotiable, every time.

• Publishing & Platform Cadence: Maintain a consistent, high-volume publishing cadence across all platforms including Instagram, TikTok, Facebook, YouTube, and LinkedIn. Frequency is guided by content strategy, platform best practices, and business priorities, not a static checklist. Content includes a strategic mix of carousels, short-form video, repurposed podcast clips, and trend-driven content. Daily outbound engagement — commenting, replying, and connecting with our ideal audience — is part of the role, not an afterthought.

• Affiliate & Automation Management: Manage and maintain Ashley's affiliate storefronts (Amazon, ShopMy) and ensure all links are current, accurately tracked, and actively promoted across Instagram and TikTok. Own the ManyChat automation system, setting up comment and DM flows for challenge weeks and campaign moments, and consistently monitoring to ensure everything is running correctly and updated as needed.

Consistency On The Road When Ashley travels for events or work trips, content keeps moving. You plan ahead. The calendar doesn't go dark because she's busy. That's your job to solve before anyone has to ask.

Who You Are

• You are obsessed with the details, not because someone told you to be, but because it physically bothers you when something is off.

• You have high emotional intelligence. You can read a founder, anticipate what she needs, and move before she has to ask. You understand that working closely with a CEO means creating less work for her, not more.

• You communicate with precision. Your written communication, whether it's a caption, a Slack message, or a content shot list, is clear, professional, and efficient. You do not communicate vaguely.

• You take ownership. When something is wrong, you say so and fix it before it

Requirements

• Local to Atlanta, Georgia (ideally within a 1-2 hour drive of the city)

• 5-7+ years of in-house social media management experience; with direct experience running a founder / executive personal brand. (Agency is a bonus, not a substitute)

• Proven, hands-on expertise managing and growing accounts across Instagram, TikTok, Facebook, YouTube, and LinkedIn

• Efficiency and expediency in getting high volume of content output while maintaining quality, relevancy, and driving organic growth

• Demonstrated ability to write in someone else's voice; ghostwriting or executive social content experience is a strong plus

• Strong short-form video editing skills with a high visual standard

• Fluency in social media analytics — you can read data, explain what it means, and change your approach based on it

• Comfortable delegating to and managing AI tools to improve speed, efficiency, and output — positioning yourself as a strategist and creative thinker, not just a doer.

• You're already using AI — not just for answers, but to gain efficiency in your day-to-day work. Bonus points if you have hands-on experience with Claude or other AI platforms.

• Active, working knowledge of AI tools to increase content output and efficiency

• Experience creating thought leadership and educational content, not just promotional posts

• Exceptional written communication skills in content, internal communication, and everything in between

• Relentless attention to detail

• Ability to thrive in a fast-paced, high-standard environment where excellence is the baseline

This Role Is NOT For You If…

• You need to be told what to do next

• You miss small details

• You struggle to adapt your writing to someone else's voice and tone

• You take feedback personally instead of professionally

• You show up for the task but disappear from the result

• You set the bar at completion, not excellence

What We Look For in a Candidate

What gets us excited:

• A portfolio with real content you've built and grown

• An application that reflects the same standard of excellence we expect on the job

• Examples of writing in a voice that isn't your own

• Past managers who can confirm you deliver, self-direct, and raise the standard

Compensation & Benefits

• Base Salary: $75,000–$80,000, depending on experience

• Performance Bonus: Up to $20,000 annually, paid quarterly, tied to KPIs around organic growth, content volume, and engagement

• Total On-Target Earnings: Up to $100,000 when performance goals are met

• Unlimited PTO: Flexible time off after 6 months, plus company-wide holidays

• Retirement Plan: 401(k) with employer match after 6 months

• Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a 3-year vesting schedule

• Paid Parental Leave: 12 weeks fully paid to the primary provider and 4 weeks fully paid to the secondary provider

• Wardrobe Stipend: $2,000 first-year bonus for business attire

• Home Office Stipend: To create a productive remote workspace

• Annual Incentive Trip: Fully-paid team trip to a bucket-list destination

• Private Wellness Center: Monthly access to gym, sauna, and cold plunge

(Georgia-based)

Location & Schedule

This is a hybrid role based in the Atlanta, Georgia area. Candidates must be located within a 1-2 hour drive of Atlanta. This role may require on-site availability 3–4 times per month, plus additional travel for events and content opportunities.

About Paid Ads Academy

At Paid Ads Academy, you'll join one of the fastest-growing woman-owned startups in advertising education, where alignment with our vision, mission, and values is non-negotiable.

Vision: To be the go-to advertising training partner for entrepreneurs and their teams.

Mission: Empower entrepreneurs and their teams to become findable™ for what they do by mastering paid ads in-house.

Our Values: RAIN

• R — Raise the Standard. Excellence is the baseline. If it's not your best work, it doesn't leave your hands.

• A — Architect the Solution. You're not here to do the job. You're here to design the system that does it. If how you operate looks the same as it did 90 days ago, you're falling behind.

• I — Initiate Before It's Obvious. We don't wait to be asked. See around corners. Move before the gap becomes visible.

• N — No Excuses, No Explanations. Deliver on deadlines. Own it when you fall short. Fix it fast. Clarity over comfort, always.

Paid Ads Academy is a fast-growing, woman-owned company and equal opportunity employer. We hire for excellence, character, and drive.

APPLY TODAY

DIRECTOR OF GOOGLE & YOUTUBE STRATEGY, (Full Time, Remote)

DIRECTOR OF GOOGLE & YOUTUBE STRATEGY

Location: Remote (USA)📍
Employment Type: Full-Time
Reports To: Founder & CEO

About Paid Ads Academy

We’re building the coaching team that makes that possible. A team of elite strategists who can teach, diagnose, and coach at the highest level — people who understand that paid advertising is a business growth lever, not just a platform skill.

We need someone who knows the Google platform and campaign set up in and out. Someone who doesn’t just manage campaigns. Someone who has consulted businesses on how to grow through Google, YouTube, Shopping, PMAX, etc. at scale.

Role Overview

This is not an account management role. This is not a media buying role. This is a high-ownership coaching and strategy position for someone who has spent years inside Google’s advertising ecosystem and is ready to bring that expertise to entrepreneurs who need it most.

You will be the Google brain of Paid Ads Academy. You’ll lead coaching calls for clients across all tiers. You’ll diagnose underperforming accounts in real time, build optimization roadmaps, and coach business owners on how Google fits into their overall growth strategy, not just their ad account.

You will be the Google ads platform expert, but business strategy is what sets you apart. You understand how messaging, funnels, offer positioning, and campaign architecture work together to drive revenue, not just clicks. You don't think in platform silos. You think in growth levers.

You’ll own the Google & YouTube coaching lessons end to end. You’ll do it all on camera, in front of clients who are paying.

What You'll Own

Google & YouTube Coaching Delivery: Lead all Google Ads and YouTube coaching calls, virtual and in person training and client events, challenge sessions, and Q&A across all client tiers. You are the expert in the room.

Coaching Playbook Development: Maintain the Google & YouTube coaching playbook, including SOPs for Search, Shopping, PMAX, YouTube, and Display campaigns. Ensure the existing materials are up to date and include latest best practices.

Business Strategy Through Google: Coach clients on business strategy through the lens of Google advertising. You don’t just teach the platform — you teach how Google fits into their overall growth engine, their margins, their customer acquisition model.

Account Diagnosis & Optimization: Diagnose underperforming Google and YouTube accounts live on coaching calls and deliver clear, actionable optimization roadmaps. Clients walk away knowing exactly what to fix and why.

Creative Strategy: Develop and implement the creative expansion strategies and advise clients on creative best practices as it relates to conversion rate optimization.

Client Portfolio Ownership: Be immersed in client businesses by understanding their growth drivers, identifying opportunities, managing risks, facilitating ad account audits, and participating in-person VIP day strategy sessions. You’re versatile and flexible in balancing multiple businesses and priorities at once.

Cross-Platform Collaboration: Work closely with other senior coaches on cross-platform strategy. You understand the full picture and how platforms intersect.

Training & Knowledge Transfer: Record all coaching sessions and identify top teaching moments for new coach training materials. You’re building the system, not just delivering the session.

AI Data Visualization and Delegation: Communicate with, manage, and delegate work to AI employees so that you can improve speed and efficiency of optimizations by leveraging AI to aid in account implementation, operation, optimization, and visualization. This ultimately positions you to live in creation and imagination mode.

Who You Are

• You’ve been inside Google’s advertising ecosystem for years, maybe at Google itself. You know how Search, Shopping, PMAX, YouTube, and Display actually work, not from a certification course, but from building growth plans for real businesses with real budgets.

• You have high emotional intelligence. You can read a room full of business owners, meet them where they are, and explain complex Google strategies in a way that makes them feel capable, not confused.

• You understand that coaching is about the person, not just the platform.

• You communicate with precision. Whether it’s a live coaching call, a Slack message, or a written optimization plan, your communication is clear, direct, and actionable. You do not communicate vaguely.

• You take ownership. When something needs to be built, you build it. When a client is stuck, you solve it before anyone has to ask. You operate two steps ahead because that’s how you’re wired.

• You’re comfortable delegating to and managing AI tools to improve speed, efficiency, and output — positioning yourself as a strategist and creative thinker, not just a doer.

• You're already using AI — not just for answers, but to gain efficiency in your day-to-day work. You also know when use of AI isn’t appropriate and how to balance AI with your lived professional experience. Bonus points if you have hands-on experience with Claude Cowork, Reply, Zapier, or other AI platforms.

Requirements:

• 7–10+ years of hands-on Google Ads management experience, including Search, Shopping, PMAX, YouTube, and Display

• Proven track record managing $250K+ in monthly Google ad spend across multiple verticals (service-based AND e-commerce/retail)

• Deep understanding of YouTube advertising strategy, including pre-roll, discovery, and Shorts campaigns

• Business strategy acumen — you understand how paid advertising fits into a company’s overall growth engine, not just the platform

• Experience coaching, teaching, or training others on Google Ads (agency leadership, consulting, or formal coaching/training roles)

• Google Ads certified (current) with demonstrated platform expertise

• Exceptional communication skills — you can explain complex Google strategies to business owners who are not technical

• Comfortable on camera and in front of groups — coaching calls are live and recorded

• Experience leveraging AI tools to streamline coaching preparation, client analysis, or content development

This Role Is NOT For You If:

• You’ve only managed Google Ads from the outside — you’ve never consulted or coached a business owner through their growth strategy

• You need a script to coach from instead of thinking on your feet

• You’re not comfortable on camera or presenting to groups

• You see Google Ads as a technical skill rather than a business growth lever

• You take feedback personally instead of professionally

• You set the bar at completion, not excellence

• It’s your way or the highway – you’re not open to aligning on our Google/YouTube strategies and methods

What We Look For in a Candidate

What Gets Us Excited:

• A track record of consulting or coaching real businesses on Google advertising strategy — not just managing accounts

• Experience at Google in a customer-facing strategic role (GCS, LCS, or equivalent)

• Past managers or clients who can confirm you deliver, self-direct, and raise the standard

• Experience working with a variety of business types such as service based, retail based, B2B, B2C and others.

• Current use of AI to streamline and automate tasks with a keen understanding of how to apply AI tools.

What Tells Us It Might Not Be The Right Fit:

• A generic, copy-paste application

• Platform certifications without real strategic depth or coaching experience

• Waiting to be asked before taking action

• Vague communication at any point in the process

Compensation & Benefits

• Base Salary: $130,000–$150,000, depending on experience

• Performance Bonus: 10–15% of base salary, paid quarterly, tied to client NPS scores and client retention

• Total On-Target Earnings: $143,000–$172,500 when performance goals are met

• Unlimited PTO: Flexible time off after 6 months, plus company-wide holidays

• Retirement Plan: 401(k) with employer match after 6 months

• Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a 3-year vesting schedule

• Paid Parental Leave: 12 weeks fully paid to the primary provider and 4 weeks fully paid to the secondary provider

• Wardrobe Stipend: $2,000 first-year bonus for business attire

• Home Office Stipend: To create a productive remote workspace

• Annual Incentive Trip: Fully-paid team trip to a bucket-list destination

• Private Wellness Center: Monthly access to gym, sauna, and cold plunge (Georgia-based)

Location and Schedule

This is a fully remote role. Candidates must be based in the United States. Standard hours are Monday–Friday, 9am–5pm EST, with flexibility around coaching call schedules. Travel is required approximately twice per quarter for in-person events.

About Paid Ads Academy

At Paid Ads Academy, you'll join one of the fastest-growing woman-owned startups in advertising education, where alignment with our vision, mission, and values is non-negotiable.

Vision: To be the go-to advertising training partner for entrepreneurs and their teams.

Mission: Empower entrepreneurs and their teams to become findable for what they do by mastering paid ads in-house.

Our core values make it RAIN:

• R – Raise the Standard: Excellence is the baseline. Good is a gap we close, not a place we rest. We hold ourselves to standards most people would call unreasonable — and we're proud of that. If it's not our best work, it doesn't leave our hands.

• A – Architect the Solution: You're not here to do the job. You're here to design the system that does it. We think in systems, automate relentlessly, and rebuild how we work every quarter. If the way you operate looks the same as it did 90 days ago, you're falling behind.

• I – Initiate Before It's Obvious: We don't wait to be asked. We see around corners, anticipate what our clients and teammates need, and move before the gap becomes visible. Unreasonable hospitality isn't a department — it's how every single one of us operates.

• N – No Excuses, No Explanations: We speak with precision. We deliver on deadlines, not discrepancies. When we fall short, we own it immediately, fix it fast, and raise our standard — we don't narrate why it happened. Clarity over comfort, always.

Paid Ads Academy is a fast-growing, woman-owned company and equal opportunity employer. We hire for excellence, character, and drive.

APPLY TODAY

VICE PRESIDENT OF OPERATIONS (Full-Time, Remote, Georgia-Based Preferred)

VICE PRESIDENT OF OPERATIONS

Location: Remote (Georgia-based preferred) 📍
Employment Type: Full-Time
Reports To: CEO

Department: Executive / Cross Functional

Manages: Sales, Marketing/Brand & Creative, Client Success, Head of Ads Coaching, Events/Ops, HR/People

Role Mission

Own the day-to-day performance of Paid Ads Academy so the CEO can focus on vision, product, client fulfillment and demand, while the company reliably hits targets across sales, client success, marketing, coaching, events, and operations.

This is the most senior operational leader in the company. You are the integrator: the person who translates founder vision into executed reality, manages the department heads, and holds every function accountable for results. You are not here to observe, advise, or consult. You are here to run the business.

How This Role Fits Role Mission

The CEO sets the vision, builds the product, creates demand, and is the face of the brand. The CEO should not be in day-to-day operations meetings, managing department heads, or chasing follow-through across functions.

The VP of Ops is the bridge between vision and execution. You take what the CEO decides and make it happen across every department. You manage the leaders. You own the KPIs. You run the weekly leadership meeting. You are the reason the CEO can step out of 80% of internal operations and trust that the business is growing.

All functional leaders report to you: Operations, Sales, Marketing/Brand & Creative, Client Success, Ads Coaching, Events/Ops, and HR/People. You own the entire end to end operating structure of the business achieved through the departments across the organization.

Success Outcomes (First 12 Months)

You are successful if:

• The CEO’s direct reports drop from 7+ to 2–3 (VP of Ops, Finance, and potentially HR).

• Every department has 3–5 KPIs with a weekly dashboard, and 80%+ of quarterly targets are hit in year 1. 90% of targets hit in year 2.

• Time from “CEO idea” to “live in market” shrinks by 50%.

• Decrease escalations to CEO by greater than 85%.

• Leadership bench strengthens: low regrettable attrition, clear succession plans for key roles, and the right people in the right seats.

• Revenue and profit targets are hit while the CEO is out of approximately 80% of internal ops meetings.

• A clear operating rhythm is installed: weekly leadership meetings, monthly business reviews, quarterly planning, and annual strategic planning.

Key Responsibilities

1. Strategy to Execution

• Translate CEO vision into annual and quarterly operating plans with clear owners, milestones, and deadlines.

• Lead quarterly planning: set departmental goals, define key results, assign owners, and establish timelines.

• Ensure every initiative has a plan, a budget, and a timeline before it launches.

• Make tradeoff decisions across departments. When priorities compete, you decide what gets resourced.

2. Leadership & People Management

• Directly manage functional leaders in Sales, Marketing/Brand & Creative, Client Success, Ads Coaching, Events/Ops, and HR/People.

• Own hiring, coaching, and performance management of department heads. Upgrade seats when required.

• Build a leadership bench: develop successors for key roles, reduce single points of failure, and increase organizational resilience.

• Drive culture and accountability across teams: clear expectations, regular feedback, consistent follow-up.

• Run weekly 1:1s with each department head. Know what is working, what is stuck, and what needs your intervention.

3. Cross-Channel Performance & KPIs

• Own the company-wide performance dashboard. Every department has 3–5 KPIs that predict and measure success.

• Lead the weekly leadership meeting: review KPIs, resolve cross-functional issues, assign decisions, and enforce follow-through.

• Diagnose performance issues across the customer journey: marketing to sales handoff, sales to fulfillment, onboarding to retention, coaching to renewal.

• Review daily, weekly, monthly, and quarterly performance with leaders. Identify patterns, diagnose root causes, and recommend corrective actions before they escalate.

4. Revenue & Financial Accountability

• Partner with Finance to achieve revenue, operating expense and EBITDA targets, manage departmental budgets, and make resource allocation tradeoffs.

• Own the operating budget. Know what each department is spending, why, and whether the ROI justifies it.

• Ensure launches, challenges, and revenue-generating events are planned, budgeted, and executed with financial discipline.

• Build forecasting rigor: reliable projections that the CEO and Finance can trust for decision-making.

5. CEO Force Multiplier

• Act as filter and force multiplier for the CEO: protect her focus, solve problems at your level, do not push them up.

• Be the person who says “I handled it” before the CEO knew it was a problem.

• Ensure the CEO’s strategic decisions are translated, communicated, and executed across every department without her having to follow up.

• Represent the CEO in internal meetings, vendor relationships, and operational decisions where her presence is not required.

6. Systems & Operational Infrastructure

• Build and enforce simple systems and SOPs for launches, hiring, onboarding, client delivery, and events.

• Partner with the Director of Ops to ensure the operating system (scorecards, meeting cadences, SOPs, tech stack) is built, maintained, and adopted.

• Evaluate and approve operational tools, platforms, and process changes that impact multiple departments.

What This Role Does Not Own

To maintain clarity between executive leadership and founder-level functions:

• Product vision, curriculum strategy, and coaching methodology: Owned by the CEO.

• Brand voice, creative direction, and public-facing content: Owned by the CEO and Director of Brand & Creative.

• AI architecture, governance, and technical roadmap: Owned by the AI Architect (reports to CEO).

• Day-to-day financial operations (payroll, bookkeeping, AR/AP): Owned by the Accounting Manager, who partners closely with the VP of Ops on budgets and forecasting.

Key Metrics & Goals

First 90 Days

• Complete a listening tour: 1:1s with every department head and key team members. Understand what is working, what is broken, and where the biggest leverage points are.

• Audit the current operating rhythm: meeting cadences, reporting, KPIs, accountability structures. • Identify what exists and what is missing.

• Establish your leadership meeting cadence: weekly leadership team meeting, 1:1s with each department head, monthly business review.

• Present a 90-day operational priorities plan to the CEO: here is what I found, here is what I am going to fix first, and here is the timeline.

• Begin transitioning the CEO out of day-to-day operational meetings and decisions.

First 6 Months

• Every department has defined KPIs, a weekly scorecard, and a clear quarterly target.

• A weekly leadership meeting is running consistently with high accountability and follow-through.

• At least one department head upgrade or structural change has been made where needed.

• The CEO’s direct reports have been reduced and her operational meeting load has decreased by at least 50%.

• Revenue and retention metrics are trending in the right direction with clear attribution to operational changes.

Qualifications

• 8–12+ years of operations and business leadership experience, with at least 3–5 years managing multiple managers (not just individual contributors).

• 2+ years in executive leadership role in a mid-sized to large business.

• Has managed across at least 3 of: sales, marketing, client success, operations, events, or people/HR.

• Has owned a 6-figure P&L or hard revenue/profit targets in a digital, education, coaching, or info-product business around $5M–$20M+.

• Track record of installing an operating rhythm in a founder-led company: “Before: chaos at $X. After: simple cadence, hit $Y.”

• Strong operator: systems thinker, data-literate, comfortable saying “no” and holding the line.

• Exceptional written and verbal communication: clear, direct, and professional.

• High emotional intelligence. You can read a founder, anticipate what she needs, and move before she has to ask.

Nice To Have

• Experience scaling a coaching, education, or info-product business from $5M to $20M+.

• Familiarity with the online advertising education or digital marketing space.

• Familiarity with alternative education business models and social selling.

• Experience working alongside a visionary founder who needs an operational counterpart.

• Comfort with AI tools and a perspective on how AI will change operational workflows.

What Gets Us Excited About A Candidate

• A track record of building operational systems that scaled a company consistently over time, not just managing what already existed.

• Founders or CEOs who can say: “This person freed me to focus on growth. I trusted them to run the business.”

• An application that demonstrates the same standard of excellence we expect on the job: specific, clear, and backed by results.

• The ability to hold people accountable with clarity and care. Tough conversations happen. You handle them with directness and respect.

• The ability to coach and mentor a team encouraging and realizing upskilling and tenure longevity.

• Someone who sees around corners: you anticipate what the business needs next and move before the gap becomes visible.

What Tells Us It Might Not Be The Right Fit

• Experience that is heavy on corporate titles but light on businesses actually scaled. We need proof, not pedigree.

• Experience running something already built, maintaining the status quo.

• A preference for advising over executing. This is a hands-on leadership role, not a consulting engagement.

• Discomfort with ambiguity. Founder-led businesses at this stage are messy. You need to bring structure without needing everything to be clean first.

• A track record of managing process but not people. This role is fundamentally about developing and holding leaders accountable.

• Waiting to be asked before taking action. We need someone who initiates before it is obvious.

Communication Cadence

• Daily: Morning check-in with CEO (async or 10-minute sync). Monitor Slack and operational dashboards. Be available to department heads for escalations.

• Weekly: 1:1 with the CEO. Lead the weekly leadership team meeting. 1:1s with each department head. Review company scorecards with the Director of Ops.

• Monthly: Lead full-team business review. Review company scorecard and project status with leadership. Present monthly ops report to CEO.

• Quarterly: Lead quarterly planning and retrospective with the leadership team. Present quarterly performance review and next-quarter priorities to the CEO.

Compensation & Benefits

• Base Salary: $200,000-225,000 (anchor closer to $225k if you have scaled a similar info/education/coaching business from $5M to $20M+)

• Performance Bonus: 25% of base, tied to company EBITDA and 1–3 company-wide quarterly objectives (not vanity metrics)

• Unlimited PTO: Flexible time off after 6 months, plus company-wide holidays

• Retirement Plan: 401(k) with employer match after 6 months

• Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a 3-year vesting schedule

• Wardrobe Stipend: $2,000 first-year bonus for business attire

• Home Office Stipend: To create a productive remote workspace

• Annual Incentive Trip: Fully-paid team trip to a bucket-list destination

• Wellness Stipend: Monthly stipend for reimbursement.

• Parental Leave: 12 weeks fully paid to the primary provider and 4 weeks fully paid to the secondary provider

This Role Is Not For You If...

• You need to be told what to do next.

• You manage tasks but do not build systems or develop people.

• You struggle to hold people accountable without being asked.

• You take feedback personally instead of professionally.

• You show up for the task but disappear from the result.

• You set the bar at completion, not excellence.

• You believe that when a crisis hits, it is easier if you just fix it yourself instead of building the team to handle it.

About Paid Ads Academy

Paid Ads Academy is one of the fastest-growing paid advertising coaching companies in the country. We help business owners, entrepreneurs, and marketing teams master paid ads, empowering them to become findable for what they do, without outsourcing to an agency.

At Paid Ads Academy, you will join one of the fastest-growing woman-owned startups in advertising education, where alignment with our vision, mission, and values is non-negotiable.

Vision: To be the go-to advertising training partner for entrepreneurs and their teams.

Mission: Empower entrepreneurs and their teams to become findable™ for what they do by mastering paid ads in-house.

Our Values: RAIN

• R — Raise the Standard. Excellence is the baseline. If it's not your best work, it doesn't leave your hands.

• A — Architect the Solution. You're not here to do the job. You're here to design the system that does it. If how you operate looks the same as it did 90 days ago, you're falling behind.

• I — Initiate Before It's Obvious. We don't wait to be asked. See around corners. Move before the gap becomes visible.

• N — No Excuses, No Explanations. Deliver on deadlines. Own it when you fall short. Fix it fast. Clarity over comfort, always.

Paid Ads Academy is a fast-growing, woman-owned company and equal opportunity employer. We hire for excellence, character, and drive.

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LIFE AT PAID ADS ACADEMY

We’re a fast-moving, collaborative team that values clarity, ownership,

and momentum.

We celebrate wins, learn quickly from challenges, and support one another as we grow. If you’re excited by meaningful work, high standards, and being part of a company that’s scaling with intention — you’ll feel right at home here.